Google Tag Manager On WordPress?

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How do I install Google Tag Manager on WordPress?

Upon activation, you need to visit Settings » Insert Headers and Footers.

Paste your tag manager code in the header section and click on the save button to store your settings.

If you do not wish to install a plugin, then you can also add the Google Tag Manager code in your WordPress theme or Child theme.

What does Google Tag Manager do?

Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here’s a very simple example of how GTM works.

How do I install Google Tag Manager on my website?

Setup and install Tag Manager

  • Create an account, or use an existing account, at tagmanager.google.com. (A new container is created by default, and you can create additional containers within each account.)
  • Install the container in your website or mobile app.
  • Add and publish your tags.

What is my Google Tag Manager ID?

Log in to your Google Tag Manager account and open a container. In the top right corner (next to the Submit and Preview buttons) you’ll see some short text that starts with GTM- and then contains some letters/numbers. That’s your Google Tag Manager ID.

What is the difference between Google Tag Manager and Google Analytics?

Google Tag Manager does not replace Google Analytics.Instead, it helps users to easily add Google Analytics tracking codes (tags) to your website, deploy GA event code snippets and define rules, when each tag must fire. Google Tag Manager is the middle-man of your digital analytics implementation on any website.

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How do I use Google Tag Manager?

Set Up a Tag

  1. Create a new tag in the Google Tag Manager dashboard.
  2. Configure your tag.
  3. Choose a tag type.
  4. Link your tag to Google Analytics tracking.
  5. Choose a trigger to determine when the tag is recorded.
  6. Save your tag.
  7. Activate your tag by pressing “”Submit.””

What are the benefits of Google Tag Manager?

Now that you know what Google Tag Manager is and why it’s important, here are the 8 key benefits it offers:

  • Ease of use.
  • Easy updates and a future-proofed website.
  • Debug features.
  • Version control.
  • Users and permissions management.
  • Built-in tags.
  • Functions with Google Analytics.
  • Event tracking.

Is Google Tag Manager part of Google Analytics?

Google Tag Manager does not replace Google Analytics.Instead, it helps users to easily add Google Analytics tracking codes (tags) to your website, deploy GA event code snippets and define rules, when each tag must fire. Google Tag Manager is the middle-man of your digital analytics implementation on any website.

How do I know if Google Tag Manager is working?

How to Check Google Tag Manager is Working

  1. Open Google Tag Manager and click Preview in the top right corner.
  2. Next navigate to your website. You may need refresh the browser. The debug console will open at the open of the browser window.
  3. Evaluate what tag are being fired on the page and which ones are not fired.

Is Google Tag Manager installed?

Look at the status of the Google Tag Manager container. If you have yellow or red, there are problems with your installation. Click on the icon to further reveal what the problem is.

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How do I get Google Tag Manager code?

Create a new account and container

  • In Tag Manager, click Accounts.
  • Enter an account name and optionally indicate whether you’d like to share data anonymously with Google and others.
  • Click Continue.
  • Enter a descriptive container name and select the type of content: Web, AMP, Android, or iOS.
  • Click Create.

How do I add Google Tag Manager code?

The installation code is found along the top navigation, under the Admin option. Then, under the Container Settings, there’s an option for “Install Google Tag Manager”. The following screen with your snippet should look like this.”

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